Reducing the logo further compromises the integrity of the icon and the readability of the wordmark. The recommended minimum reproduction size of the Marietta College logo is 3/4” in width. Any attempt to recreate the art, type or spacing and styling of the logo by desktop publishing or word processing will result in inconsistencies that will compromise the integrity of the logo. As such, the College requires that electronic files or camera-ready art be used The Marietta College logo comprises carefully crafted, customized artwork and type. The logo must be produced at 100% of the color-screening the logo is not an acceptable usage. Acceptable colors are Marietta Blue (PMS 281 Coated, PMS 295 Uncoated), black, gray, metallic silver and white in a reverse-out application. The logo must always be printed in a one-color format. The Marietta College logo is the primary visual identity mark of the institution and is to be used on stationery, merchandise and all printed and electronic publications intended for off-campus use. This logo has been used since the mid-1980s but had not until 2006 been “officially” designated as the logo of Marietta College. The “Erwin Tower” oval icon represents Marietta College’s history of commitment to academics and to its liberal arts foundation. In the summer of 2006, the Marietta College President and Cabinet officially approved this logo to serve as Marietta College’s primary visual identity mark of the institution for use on its stationery package, merchandise and all printed and electronic publications. To promote strength and consistency-and to protect important trademark registrations-use of these marks should adhere to the graphic standards outlined in this manual. The images depicted below are the official visual identity marks of Marietta College. Marietta College’s visual identity is based on a system of official graphic marks, coordinated to help the public easily identify the College and to promote Marietta’s distinctive assets and visibility among its many important audiences.
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